Barcode GTC Business Development orchestrates growth activities across the Group. The development endeavors of the Group are guided by our vision, core values, and abilities to achieve superior business performances.
Our businesses are strategically positioned in key market sectors. Barcode GTC is a market leader in Beverages, Barcode Renewable Energy, and Barcode Deco. We invest extensively in research and development in pursuit of growth opportunities in existing and new businesses.
Our knowledge, expertise, market access, and business networks throughout the Middle East have allowed us to develop key markets for our own brands and for our international partners seeking to expand their markets in the region.
Barcode's GTC core strategy is to expand current relations with its international partners and to create new international alliances targeting profitable and growing business sectors in the Middle East.
Our Mission Statement & Core Values
√ We provide an easy, simple, fast and efficient way to trade globally.
√ We source anything and everything required worldwide.
√ We promise superior service, support and maintaining it as we grow.
√ We strive to be the partner of choice for our business partners, customers and employees.
√ We are long-term investors with a particular focus on growth and value.
√ Customers are our partners.
√ Anticipating and satisfying their needs is the foundation of our success.
Business Partners & People
√ We build strong and profitable relationships by working together to satisfy our mutual
√ We create an environment in which employees can reach their maximum potential.
√ We respect cultural and individual diversity.